You must perfect every fundamental of your business if you expect it to perform well.
Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.
McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
Luck is a dividend of sweat.
It requires a certain kind of mind to see beauty in a hamburger bun.
The french fry is my canvas.
The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.
Creativity is a highfalutin' word for the work I have to do between now and Tuesday.
There are things money can't buy and hard work can't win. One of them is happiness.
No one of us is more important than the rest of us.
If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
I put the hamburger on the assembly line.
Are you green and growing or ripe and rotting?
Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.
In business for yourself, but not by yourself.
We take the hamburger business more seriously than anyone else.
All money means to me is a pride in accomplishment.
It is no achievement to walk a tightrope laid flat on the floor.
We have an obligation to give something back to the community that gives so much to us.
The organization cannot trust the individual; the individual must trust the organization.
I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.
If my competitor were drowning I'd stick a hose in his mouth and turn on the water.
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